System of Record
Every contract, COI, infosec doc, and vendor relationship in one canonical store. Audit-ready exports on demand.
Vendor management for auto dealerships
Drive stronger relationships.
Drive stronger relationships.
Power smoother operations.
Dealerships rely on dozens of vendors across DMS, marketing, finance, and operations, yet most rely on spreadsheets and folder structures to track them. Otter replaces that with a single, continuously updated control layer for contracts, insurance, compliance, and risk, across one rooftop or fifty.
Live in 48 hours, not 6 weeks
Multi-tenant isolation
No DMS integration required to start
Built for every vendor on your stack
DMSCRMLending & F&I
MarketingListingsReputationInsurance
The platform
From scattered documents to a living system.
Otter transforms vendor management into three layers: record, intelligence, and action.
System of Intelligence
AI extracts contract terms, renewal dates, and risk signals. Compliance rules surface gaps before they cost you.
System of Action
Request updates, run RFPs, compare vendors, replace under-performers, and execute contracts, all in one place.
Intelligence layer
Static PDFs become structured, queryable data.
Drop a vendor agreement into Otter and our AI extracts the terms that matter: renewal dates, auto-renew clauses, notice windows, liability caps, price escalation. Every extraction carries a confidence score and a citation back to the source document.
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Contract field extraction Effective dates, term length, renewal windows, notice periods, risk flags, all structured.
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COI verification at scale Carrier, policy number, coverage type, limits, expiration, additional-insured acceptance.
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Real-time risk signals Auto-renew approaching the notice window. Liability cap below your threshold. We flag it before it costs you.
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Human override, every time AI suggests; you confirm. Manual overrides are first-class and tracked in the audit log.
For dealers
See every vendor. Catch every gap.
Within 48 hours of signup you have a live dashboard showing which vendors are compliant, which are at risk, and what action to take next, across one rooftop or fifty.
- Vendor directory with contracts, COIs, and contacts in one place
- Automated insurance tracking and renewal alerts
- AI-extracted contract terms, auto-renew flags, and risk signals
- RFPs, vendor comparison, and replacement workflows
- Embedded contract execution via DocuSign
- Audit-ready exports for compliance reviews
Compliance Health
87 / 100
- Vendors142
- Compliant118
- At risk19
- Missing COI5
Action queue
Helix Marketing: request COI
PivotCRM: insurance expires in 14 days
3 vendors haven't accepted invite
DriveCore MSA auto-renews in 47 days
Your compliance passport
Verified
- Linked dealers12
- Documents5/5
- Profile complete100%
- Open RFPs3
Upload once. Stay compliant across every dealer in the network.
For vendors
One profile. Every dealer.
Upload your COI, infosec docs, and capabilities once. Stay compliant across every dealer you work with, and access qualified leads and RFPs from new ones.
- Free when invited by a dealer (first year)
- Centralized document and compliance management
- Qualified lead notifications and RFP invitations
- Enhanced and premium profiles for marketplace visibility
- AI-powered dealer matching on Premium
- Per-dealer pricing scales with your network, not your effort
Why Otter
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Built for the way modern dealer groups actually operate.
Six things you won't find in a spreadsheet, a SharePoint folder, or a generic vendor management tool.
Live in 48 hours
CSV upload, automated vendor matching, and email-based onboarding mean you don't wait six weeks for value.
Network effects
When a vendor uploads their COI for one dealer, it satisfies all of them. The whole industry compounds.
AI you can trust
Every extracted field carries a confidence score and a citation. Humans always have the final say.
Built-in execution
RFPs, replacement workflows, and DocuSign-backed contract execution live where the data already does.
Per-rooftop pricing
Single rooftops self-onboard online. Large groups get custom contracts. No surprise per-seat upcharges.
Compliance, not legal advice
We surface what's in your contracts. You and your counsel decide what to do about it. Always.
Pricing
Most popular
Recommended
Pricing that scales with you.
Dealer pricing is per rooftop. Vendor pricing is intentionally low-friction so the network compounds.
Starter
$99/rooftop/mo
Best for: visibility
- Vendor directory & profiles
- CSV upload & linking
- Document & contract storage
- Insurance tracking + renewal alerts
- Basic notifications
Growth
$179/rooftop/mo
Best for: compliance
- Everything in Starter, plus
- Onboarding automation
- AI contract parsing
- Contract risk flags
- Compliance scoring
- Vendor messaging & reminders
- Escalation workflows
Pro
$299/rooftop/mo
Best for: optimization
- Everything in Growth, plus
- Cancel / replace workflows
- Vendor performance tracking
- Vendor comparison
- Full RFP suite
- Negotiation templates
- Auto-triggered workflows
Enterprise
Custom
Best for: dealer groups 5+ stores
- Everything in Pro, plus
- AI matching & bulk RFPs
- AI negotiation & benchmarking
- Custom compliance rules
- SSO & admin controls
- Dedicated CSM
- API access
Basic
Freewhen dealer-invited
Best for: compliance passport
- Vendor profile
- Accept dealer invitations
- Upload COI & compliance docs
- Respond to compliance requests
- Compliance status visible to dealers
$49/yr self-serve. $9.99 per dealer/mo after first year.
Growth
$299/year + $24.99/dealer/mo
Best for: lead gen
- Everything in Basic, plus
- Enhanced profile & marketing materials
- Case studies & testimonials
- Receive & participate in RFPs
- Qualified lead notifications
- Profile views & engagement analytics
- Priority placement
Premium
$499/year + $49.99/dealer/mo
Best for: market leader
- Everything in Growth, plus
- Priority placement in search
- "Recommended vendor" eligibility
- Category visibility boosts
- Video content
- AI-powered dealer matching
- Smart opportunity recommendations
- Lead conversion tracking
- Advanced analytics dashboard
Add-ons: Qualified leads $15/lead · RFP participation included for Growth & Premium · Sponsored listings (variable, clearly labeled) · Category exclusivity (custom). All pricing in USD. Annual billing offers a discount on dealer plans.
Enterprise-grade architecture
Designed for the security expectations of regulated, multi-store dealer groups.
Encrypted at rest & in transit
TLS everywhere. AES-256 storage. Signed-URL document access only.
Row-level isolation
Multi-tenant from the database up. Your data is invisible to every other org.
Auditable everything
Every admin action logged with actor, timestamp, before/after, and reason.
About
Built for the people who actually run dealerships.
Otter is the operating layer between dealerships and their vendors. We exist because the people running compliance and procurement at dealer groups have been doing it in spreadsheets, email threads, and shared drives for two decades, and the cost of that, in expired insurance, missed renewals, and unfavorable auto-renew clauses, is real and measurable.
We're a team of operators, engineers, and AI researchers who think the auto retail industry deserves the same caliber of infrastructure software that fintech and SaaS companies have had for years.
This is that infrastructure.
The Otter team
Get started
See Otter on your vendor list.
Tell us a little about your group and we'll set up a 20-minute walkthrough using your actual vendors, not a generic demo dataset.
- Live in 48 hours, not 6 weeks
- No DMS integration required to start
- Cancel any time within the first 30 days